About me

I help brands better understand their customers and turn complex processes into simple, meaningful and engaging experiences.

I consider myself a results driven designer - energised by having a measurable impact. I champion design thinking and agile principles. In my 12 years of industry experience I’ve acquired a broad range of skills across all stages of the product development process, in both design and non-design disciplines including analytics, digital marketing and user research.

Career Stats
  • 12 years client-side experience

  • 5+ years people management

  • Certified Experience Designer

  • Certified Digital Marketing Professional

  • BA (Hons) Degree in Graphic Design

Employment experience

Product designer

Palantir ∙ August 2023 - Present

As a product designer at Palantir I work alongside Product Managers and Engineers to define product vision and user experiences. My goal is to ensure that products and features are shipped to exceptional standards.

Principle Product Designer

RVU [Uswitch / Confused.com / Money.co.uk] ∙ May 2017 - Sept 2022 5 years

Whilst responsible for the Uswitch energy switching experience our team successfully improved our overall conversion rate by ~2.5% absolute. This included an entire redesign of the switching process. Had the opportunity to lead a team in improving the Uswitch onboarding experience, resulting in a 300% increase in contactable account holders.

  • Test and learn approach: Experience launching hundreds of iterative A/B tests

  • Product ownership: Have created and lead teams on new product initiatives

  • Department management: Supported leadership of design discipline since Nov 21’ [Team health, Social Co-Ordination, Inductions, Onboarding, Triage of design requests]

  • People management: 3 years with 3+ direct reports, [inc. recruitment, appraisals, performance management, mentorship, training & salary reviews]

Co-Founder

Possible ∙ Aug 2019 - Oct 2019 3 months

Y Combinator submission for a tool that matches people who want to work overseas with their most relevant visa options. Our initial MVP was a painted door designed to collect purchase intent. We saw a 25% completion rate of our eligibility checker, a 4% sign-up rate, and a predicted average revenue per customer of £12.

Design and UX Manager

Photobox (Incubator) ∙ May 2011 - May 2017 6 years

As a design manager, I was responsible for design discipline across smaller brands (Sticky9, Paper-Shaker) and initiatives within PhotoBox Incubator. Key responsibilities included management of design team, relationships with freelancers, launching of new features and product conversation rate optimisation.

Education & Training

Nottingham Trent ∙ 2007 - 2010

BA (hons), Graphic Design

Akendi London ∙ 2016

User Experience Design Certification [CXD]

Institute of Digital Marketing ∙ 2015

Professional Diploma in Digital Marketing

Thurrock and Basildon College ∙ 2005 - 2006

BTEC Foundation diploma in Art & Design

South Essex College ∙ 2002 - 2004

AVCE Information technology
AVCE Media Studies

Technical Skills / Tooling

Adobe Creative Suite [XD, InDesign, Illustrator, Photoshop, After Effects] / Sketch / Figma / Principle / Zeplin / InVision / Axure / Miro / Fullstory / Google Analytics / G Suite [Sheets, Docs, Slides, Forms] / HTML / CSS / JS / Github / Trello / Jira / Notion

Applied skills

Workshopping & Facilitation / Personas / JTBD / Experience mapping / Heuristic Evaluation / Information architecture / User testing / User Feedback Analysis / Journey Mapping / Wire framing / Prototyping / Visual communication / Interaction Design / Accessibility / Design Systems

More about me

  • My Myers Briggs personality type is 'INTJ'

  • Penchant for Postmodern architecture, Memphis design and Swiss style posters

  • I'm fanatical about Chess and an avid follower of major tournaments

  • Love road trips, camping and hiking